Greenpeace recently launched a campaign against Apple after showing that they rated as one of the most environmentally unsound PC and Electronics makers.
Apple we're of course miffed and it seems many people are behind Apple.
Greenpeace has hit back and haven't apologised as some have suggested.
Apple are my computer and software maker of choice so it wasn't easy for me to see them scoring badly. However I do know that Apple are symbolic of the capitalist society we live in, where everyone, and not just companies will do everything within their power to increase their profits, or "shareholder value" for the companies. Even if it means damaging the environment. I think Apple should take this on the chin and make a stand, and most likely immense profits as the world itself turns green, and turn green themselves.
Snippits from the Greenpeace hit back:
one
... about Apple’s environmental record because they get... wait for it... silver ranking in the EPEAT procurement guide!
Ha! The EPA silver star is little more than a consolation prize which the US government hands out to corporations for complying with the law. And, to be honest, Apple really shouldn't be content with the Bush Administration stamp of approval. (Let's see, Bush gives the thumbs up to Nuclear Power, Weapons of Mass Destruction, and... Apple?) And since when is Apple content not to be Gold Star quality?
two
Our criteria are different, and more stringent. For example we want toxic PVC plastic eliminated, the EPEAT criteria allow it in parts less than 25g. (quick pop quiz - how many parts over 25g in an iPod nano?)
Zato commented
"Our criteria are different, and more stringent. For example we want toxic PVC plastic eliminated, the EPEAT criteria allow it in parts less than 25g. (quick pop quiz - how many parts over 25g in an iPod nano?)"
Ok? How many? Do you know? How much PVC is there in a Nano? Do you know? No, you don't.
And give me a break. There is more PVC in one 50 foot garden hose than in all the iPod Nano's ever sold.
A Walmart store probably has half a million pounds of PVC on the shelves.
Greenpeace responds
To Zato:
We campaign to get chemicals like PVC subsituted wherever possible, but e-waste and electronics are a big and growing issue, especially when the impacts move from the affluent West to poorer nations in Asia and Africa. So this particular campaign is focusing on this issue, with Apple as trendsetter.
How many garden hoses are dismantled and burnt by children in China when you're finished with them? How many garden hoses have a massive publicity machine behind them proclaiming environmental responsiblity? How many garden hoses have high-profile competitors who have already committed to phasing out dangerous chemicals in their products?
If you are actually concerned about PVC, rather than just trying to shoot down our campaign, why don't you do something about it?
Here's a good place to start:
http://www.pvcfree.org.
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